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Since the start of its reforms in the early 80's of last century, China’s economy has been developing rapidly with a growth rate of more than 8% year on year, transforming the Chinese economy into the world’s second largest economy in terms of size.
Over the years, China has acquired an increasingly prominent role in international trade, which is expected to continue to increase in the years to come. Its importance cannot be ignored and is further underlined by the fact that during the current economic slowdown, China’s economic developments are the driving force behind worldwide economic growth.
When considering to do business with China or developing and expanding existing businesses in China, it is important for both foreign and domestic companies to safeguard their intellectual property rights.
The most common and well-known form of intellectual property rights are trademarks. Besides safeguarding its intellectual property, trademarks are considered extremely valuable to companies in terms of how to distinguish themselves from competitors and are to be seen as an integral part of company branding.
Focus in this book goes out on how to register a new or internationally pre-existing trademarks in China, as well as how to register Chinese trademarks internationally. The different types of trademarks, its characteristics, the use and related exclusive rights are discussed.
Trademark disputes are subject too, as it is important to note that China has implemented a 'first-to-file' system, which implies that if a similar mark has been registered within China, no rights from a pre-existing (foreign) trademark can be derived.
The information provided is not exhaustive, it aims to support entrepreneurs with relevant insights to successfully protect their intellectual property rights and safely do business in China.